Marketing does not live only on advertising, it is a part of it. Therefore, we develop different conferences based on how advertising and marketing influence from the mind of the consumer to the buying action. We show strategies of different advertising agencies and how is this niche market in Puerto Rico.
We highlight the marketing in the fashion industry, bringing resources into this field and having knowledge of trends, changes, industries and how marketing influences the development of this market. part of the conferences were focused on young entrepreneurs in the fashion industry since; the designer Jean Cintrón and the use of marketing to position himself as one of the most important designers of Puerto Rico at age 25, to a panel with young university students, some members of the AMA, who decided to open their business and dabble in this industry .
During the first week of the month, we hosted the most awaited Marketing Week. It featured daily sales, conferences, and our first ever Marketing Tournament with UPR Bayamon Chapter as our guest. We volunteered at the Race for the Cure event. To close this month, we hosted AMAween party: AMArican Horror Story.